When it comes to messaging and closing the sale, reps are responsible for breaking the status quo and providing the insights that influence a prospect. Yet, in the moment of truth, many are off-key, sharing a message that misses the mark in effectively informing the market.
New research by Corporate Visions shows that the leading way that reps differentiate themselves in the marketplace is through their messaging. Even with the pressure to create and align behind the right messaging, few organizations actually invest in practice.
Get the lastest reseach from Corporate Visions and find out how your team can use deliberate practice to create Conversations that Win©.