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Sales organizations configure CT Connect with assessment maps that make it easy for managers to know what behaviors to look for, provide feedback, and measure progress over time.

CT Connect Seller Study

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We Listened to Sellers Being Coached and Here’s What They Told Us

  • Sellers are looking for critical, objective, and accurate feedback.
  • Sellers don’t want their managers to take over their calls or sales cycles.
  • Sellers want to know more than what they did right or wrong … they want to know why.
  • Sellers want recognition for their development, not just for their performance.
  • Sellers realize their manager doesn’t have all the answers, but they do want a manager who can connect them to resources.

We wanted to know what it would feel like for a seller to receive consistent assessment, feedback, and coaching. So, we conducted a survey across our hundreds of sellers who over the last 180-days had received at least one manager assessment or coaching moment per month in CT Connect.


Watch Part 1 of The Making of a Highly Effective Sales Manager


“Alignment on key interactions helps our frontline managers become more effective through consistent coaching within a formalized management process.”

Dan FitzSimons, VP Sales, Americas
Pure Storage